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As a result, the focus of the project gradually shifted from identifying similarities between images to investigating how these similarities are produced within specific space. I began conducting on-site research around different photographic viewpoints, analyzing how specific locations correspond to particular bodily behaviors, compositional rules, and modes of viewing. Through this process, I further explored…

As a medium characterised by a high degree of standardisation and circulation, the ‘Stamp’ serves here not merely as a visual presentation but also forms part of the project’s methodology. The stamp itself exists through reproduction; its value lies in being mass-produced, exchanged and disseminated, rather than as a unique image. I hope to use…

I began to narrow my focus toward a single scenario: tourist photographs of Big Ben. As one of the most photographed tourist landmarks in the world, Big Ben is surrounded by a constant flow of image production and circulation online.  Taking the question ‘How to post Big Ben Tower‘ as my starting point, I undertook…

During Projection 1, I realized that although the “UI + instruction manual” structure could demonstrate how image scripts are deconstructed and executed, the scope of the project was still too broad.  Whether focusing on tourist photos, café images, or lifestyle content, each category involved different platform cultures and behavioral logics. As a result, the system…

Based on the collection, I selected three common types of images as case studies: work photos, food photos, and tourist photos. I systematically collected these images and attempted to break them down into five relatively stable visual elements, including image type, location, body pose, objects, and composition. Through this process, I gradually developed a structure…

In the development of this project during the semester, the main question I want to explore is the repeated image templates that appear on social media, and how these templates influence the way people take photos and present themselves. When searching for related keywords on social platforms, a large number of images appear with very…

Based on the collection, I selected three common types of images as case studies: work photos, food photos, and tourist photos. I systematically collected these images and attempted to break them down into five relatively stable visual elements, including image type, location, body pose, objects, and composition. Through this process, I gradually developed a structure…

“Image Script” is a visual project based on the viral “fake socialite” case in Shanghai. I didn’t analyze a real image — instead, I imagined a perfect-looking social media photo, and wrote a full behavioral script behind it. The Character—MOMO Momo is a 25-year-old woman from Shanghai with a modest background. By joining group buys…

This photo was posted by my cousin. She’s in a luxury hotel, with flowers, and the Oriental Pearl Tower behind her — it looks like a perfect “socialite” moment . But I know her life isn’t really like that. For her, this image is a way to perform an identity — to look rich, elegant, and…